Privacy Policy

01

Scope and Roles

LTMG may process information in different roles depending on the context.

1.1 LTMG as a Business or Controller

For information collected through LTMG-owned websites, sales pages, forms, demos, marketing campaigns, communications, Client Portal accounts, billing flows, analytics systems, and operational systems, LTMG generally determines the purposes and means of processing.

1.2 LTMG as a Service Provider or Processor

For information submitted through a client website hosted or managed by LTMG, LTMG may process information on behalf of the applicable client. In that context, the client may be responsible for its own privacy notices, legal bases, consent, customer communications, and compliance obligations. LTMG processes such information to provide hosting, forms, analytics, lead routing, portal services, and related operational support.

1.3 Client Responsibility

Clients are responsible for ensuring that the content, forms, tracking technologies, customer communications, and data collection practices on their websites comply with applicable law. LTMG may provide technical infrastructure, but clients remain responsible for the legality, accuracy, and appropriateness of their own business content and customer-facing practices.

02

Information We Collect

We collect information in several ways: directly from you, automatically through your use of the Services, from clients and business users, from service providers, from public sources, and through AI, analytics, and automation systems.

2.1 Information You Provide Directly

You may provide information to us when you contact us, request a demo, submit an intake form, create an account, use the Client Portal, purchase a subscription, upload content, submit a support request, respond to outreach, or otherwise interact with the Services. This may include:

• name, email address, phone number
• business name, company name, job title or role
• billing contact information and payment-related information
• mailing address
• website content, business descriptions, services offered, business hours
• pricing or service menu information, appointment or booking links
• social media links, Google Business Profile or map-related information
• uploaded logos, images, videos, documents, or brand assets
• domain names, DNS settings, custom domain configuration details
• portal account information and support requests
• messages submitted through forms, chat, SMS, iMessage, RCS, email, or phone
• referral codes, affiliate codes, UTM parameters, campaign information, and attribution data
• preferences, consents, opt-outs, and communication choices

2.2 Website, Portal, and Device Information

When you access our websites, portals, demos, client websites, APIs, or hosted services, we may automatically collect information such as:

• IP address, device type, browser type and version, operating system
• screen size and display characteristics, language settings
• referring URLs, pages visited, links clicked, forms opened or submitted
• access dates and times, session identifiers, cookie identifiers
• approximate location derived from IP address or network data
• traffic source, campaign, and attribution data
• usage behavior and interaction data
• performance, diagnostic, and error data
• security and fraud-prevention signals

2.3 Client Portal and Account Activity

If you use the LTMG Client Portal or an account-based feature, we may collect login activity, authentication provider information, role and permission data, account status, client ID, site status, subscription tier, billing status, domain status, content edit activity, publish activity, support requests, account changes, user invitations, user role changes, audit logs, portal preferences, and activity feed events.

2.4 Hosted Website and Domain Information

For managed hosting and custom domain services, we may collect and process domain names, DNS records, registrar information, SSL certificate status, custom hostname information, domain verification data, bandwidth usage, site access logs, analytics events, page views, form submissions, lead information, published site files, draft site content, site version history, uploaded assets, website snapshots, site health data, and availability and error logs.

2.5 Communications Information

When you communicate with LTMG, we may collect email messages, SMS messages, iMessage-style messages, RCS messages, chat messages, phone call metadata, voicemail information, call notes, call recordings where enabled, call transcripts where enabled, AI-generated summaries where enabled, support tickets, delivery status, opt-in and opt-out records, message timestamps, consent records, and conversation history necessary to provide service, comply with law, and manage our business.

2.6 AI and Automation Data

LTMG uses AI-assisted systems, language models, workflow automation, analytics tools, and related technologies. We may process information through these systems to generate, review, improve, moderate, or operate the Services. This may include intake responses, business descriptions, uploaded images and brand assets, website generation prompts, AI chat messages, AI edit requests, generated website copy, generated layouts, generated images or logos, moderation results, quality assurance scores, summaries, recommendations, workflow outputs, analytics classifications, lead scoring or operational scoring, and error logs and debugging information.

2.7 Payment and Billing Information

Payments may be processed by third-party payment processors. We do not store full payment card numbers on LTMG systems. We may receive and store customer name, billing email, billing address, payment status, subscription status, invoice history, plan or tier, setup fee status, Stripe customer ID or subscription ID, transaction identifiers, refund or dispute information, and tax-related information where applicable.

2.8 Information from Third Parties and Public Sources

We may collect or receive information from third-party services, public sources, business directories, maps providers, advertising platforms, analytics providers, identity providers, payment providers, domain providers, communications providers, automation tools, and other vendors. This may include publicly available business information, advertising attribution data, analytics and conversion data, identity verification or authentication claims, payment and subscription event data, domain and DNS data, email delivery and message status, and fraud and abuse signals.

03

Categories of Information Processed

The following categories describe the types of information we may collect and process.

We do not intentionally request sensitive personal information such as health data, government identification numbers, financial account credentials, precise geolocation, racial or ethnic origin, religious beliefs, union membership, or biometric identifiers unless specifically required for a service, legal obligation, or user-submitted content. Users should not submit sensitive information unless necessary.

04

How We Use Information

We may use information for the following purposes.

4.1 Providing and Operating Services

• create, generate, host, maintain, and manage websites
• operate the Client Portal and LaunchSite Builder
• create demo websites and process forms and lead submissions
• configure domains, DNS, SSL, and custom hostnames
• provide analytics, reporting, and customer support
• deliver onboarding and operational communications
• process payments, subscriptions, invoices, and refunds
• authenticate users and manage account access
• maintain service continuity and backups

4.2 AI, Automation, and Quality Assurance

• generate website content, layouts, images, logos, and recommendations
• review or improve generated outputs and moderate submissions for safety or abuse
• summarize communications or support interactions
• assist with website edits and route tasks through automation workflows
• score quality, completeness, or operational readiness
• improve templates, prompts, workflows, and product features
• detect and resolve technical issues

4.3 Communications

• respond to inquiries and send onboarding, support, account, billing, and transactional messages
• send marketing communications where permitted
• communicate by email, phone, SMS, iMessage, RCS, portal notification, or chat
• track delivery, consent, and opt-out status
• maintain records of communications for operational and legal purposes

4.4 Analytics, Advertising, and Attribution

• measure website traffic and understand how users interact with our Services
• evaluate advertising performance, measure conversions, and classify traffic sources
• create remarketing or advertising audiences where permitted
• detect fraudulent or invalid traffic and improve customer experience and product design

4.5 Security, Fraud Prevention, and Compliance

• protect accounts, websites, infrastructure, and users
• detect abuse, spam, malware, phishing, fraud, or unauthorized activity
• monitor service performance and security
• enforce our Terms of Service and policies
• investigate disputes, chargebacks, or complaints
• comply with legal obligations and preserve records where required
• respond to lawful requests from public authorities

4.6 Business Operations

• manage customer relationships, accounting, tax records, and vendors
• train internal personnel and conduct internal reporting
• evaluate product performance and develop new products and services
• support mergers, acquisitions, financing, restructuring, or similar business transactions

05

Legal Bases for Processing

Where applicable law requires a legal basis for processing personal information, we rely on one or more of the following:

• performance of a contract
• steps taken before entering into a contract
• legitimate business interests
• consent
• compliance with legal obligations
• protection of rights, security, and safety
• establishment, exercise, or defense of legal claims

Examples of legitimate interests include securing our systems, preventing fraud, improving services, communicating with customers, operating analytics, developing products, managing business operations, and enforcing our agreements.

Where processing is based on consent, you may withdraw consent where applicable. Withdrawal does not affect processing that occurred before withdrawal or processing based on another lawful basis.

06

Cookies, Pixels, Analytics, and Tracking Technologies

We may use cookies, pixels, tags, scripts, local storage, session storage, analytics tools, advertising technologies, and similar technologies. These technologies may be used to:

• keep users logged in and remember preferences
• secure accounts and measure traffic
• understand page performance and track conversions
• attribute leads to campaigns and prevent fraud
• support advertising and remarketing
• improve website functionality and diagnose errors and performance issues

We may use LTMG internal analytics, Google Analytics, Google Tag technologies, Meta Pixel, Cloudflare analytics, and similar analytics or advertising tools.

You can control cookies through your browser settings. Some functionality may not work properly if cookies or storage technologies are disabled. Where required, we provide additional notice or consent controls for cookies and advertising technologies.

6.1 Global Privacy Control and Do Not Track

Some browsers or tools may transmit "Do Not Track" or Global Privacy Control signals. Where required by applicable law and technically feasible, we honor legally recognized opt-out preference signals for applicable activities.

07

Communications, SMS, iMessage, RCS, and Phone Calls

LTMG may communicate with users, prospects, clients, and client representatives by email, phone, SMS, iMessage-style messaging, RCS, portal notification, chat, and other communication channels.

7.1 Transactional and Operational Communications

Transactional or operational communications may include account notices, security alerts, billing notices, onboarding instructions, domain and DNS updates, support responses, demo delivery notices, service status updates, client portal invitations, subscription notices, and required legal or policy notices.

Transactional and operational communications are necessary to provide the Services and may continue even if you opt out of marketing communications.

7.2 Marketing Communications

Where permitted, we may send marketing communications about LTMG products, services, offers, or updates. You may opt out of marketing emails using unsubscribe links or by contacting us.

7.3 Text Messaging Consent

If you provide a phone number, submit a form, request a demo, respond to outreach, communicate with our team, verbally authorize follow-up, or otherwise opt in, you consent to receive messages from LTMG through SMS, iMessage-style messaging, RCS, or similar channels, subject to applicable law.

Message frequency may vary. Message and data rates may apply. Consent to receive marketing text messages is not a condition of purchase. You may opt out of marketing text messages by replying STOP or using any other reasonable opt-out method we make available. You may request help by replying HELP or contacting us.

We may use communications providers and messaging platforms to send, receive, route, manage, record, or analyze communications. LTMG may retain opt-in and opt-out records to demonstrate compliance and manage communication preferences.

7.4 Call Recording, Transcription, and AI Summaries

Phone calls, voicemails, chats, and other support or sales interactions may be recorded, transcribed, summarized, reviewed, or analyzed for quality assurance, training, compliance, fraud prevention, customer support, dispute resolution, and service improvement. Where required by law, we provide notice or obtain consent before recording.

08

AI and Automated Processing

LTMG uses AI-assisted systems, generative AI, language models, image generation tools, workflow automation, analytics systems, and related technologies. AI may be used to:

• generate website copy, page layouts, images, logos, or creative assets
• summarize intake responses, enhance business descriptions, and recommend website structure
• moderate content, analyze quality, and assist with support responses or site edits
• classify leads or operational status and summarize calls, chats, or messages
• detect anomalies or abuse

AI-generated or AI-assisted outputs may be inaccurate, incomplete, outdated, offensive, unexpected, or unsuitable for a particular use. Users and clients are responsible for reviewing, validating, approving, and verifying AI-generated content before publication or reliance.

LTMG does not use AI outputs as a substitute for legal, financial, tax, medical, compliance, or professional advice.

8.1 Automated Decision-Making

We may use automation to route workflows, prioritize operational tasks, identify potential abuse, classify submissions, score quality, or generate recommendations. We do not intentionally use automated processing to make decisions that produce legal or similarly significant effects about individuals without appropriate human involvement where required by law.

09

How We Share Information

We may share information as described below.

9.1 Service Providers and Vendors

We may share information with vendors and service providers who help us operate the Services, including cloud hosting providers, storage providers, email and messaging providers, payment processors, authentication providers, domain and DNS providers, analytics providers, advertising platforms, AI providers, automation platforms, customer support tools, security and monitoring providers, professional advisors, and infrastructure and development vendors.

Examples may include Microsoft Azure, Azure Communication Services, Microsoft Entra ID, Cloudflare, Stripe, Blooio, n8n, Google, Meta, AI model providers, and related technology providers.

9.2 Clients and Client Representatives

For hosted client websites and portal services, information submitted through a client website or associated with a client account may be made available to the applicable client and authorized client representatives.

9.3 Business Transfers

Information may be disclosed or transferred in connection with a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar transaction involving all or part of our business.

9.4 Legal, Safety, and Enforcement

We may disclose information when we believe it is reasonably necessary to comply with law, respond to lawful requests, protect rights, property, or safety, investigate fraud, abuse, or security incidents, enforce agreements and policies, prevent harm, or respond to disputes, claims, chargebacks, or legal proceedings.

9.5 With Consent or Direction

We may share information when you direct us to do so or provide consent.

10

Sale, Sharing, and Targeted Advertising

LTMG does not sell personal information in exchange for money.

Some privacy laws define "sale," "sharing," or "targeted advertising" broadly to include certain advertising, analytics, cookie, pixel, or cross-context behavioral advertising activities. To the extent LTMG uses advertising pixels, remarketing technologies, analytics identifiers, or similar tools, those activities may be considered "sharing" or "targeted advertising" under certain laws.

Where required, we provide opt-out mechanisms for applicable advertising or sharing activities. You may contact us at [email protected] to request opt-out assistance.

11

Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods vary by data type, service, legal obligation, and operational need.

We may retain de-identified, aggregated, anonymized, or statistical data for business, analytics, research, security, or product improvement purposes.

Deleted information may persist temporarily in backups, logs, archives, caches, or disaster recovery systems.

12

Data Security

We use commercially reasonable administrative, technical, and organizational safeguards designed to protect information. These may include access controls, authentication, encryption where appropriate, logging, monitoring, vendor controls, security reviews, and operational safeguards.

No method of transmission, storage, or processing is completely secure. We do not guarantee absolute security, uninterrupted availability, error-free operation, or protection from all unauthorized access, cyberattacks, outages, data loss, or third-party failures.

You are responsible for using secure credentials, maintaining the confidentiality of account access, limiting access to authorized users, ensuring that your submitted content and account information are accurate, and notifying us promptly of unauthorized access or suspected compromise.

13

International Transfers

LTMG is based in the United States. Information may be processed, stored, or transferred in the United States or other jurisdictions where LTMG, its vendors, or service providers operate.

By using the Services, you acknowledge that your information may be transferred to jurisdictions that may have different data protection laws than your location. Where required, we use appropriate safeguards for international transfers.

14

Privacy Rights

Depending on your location and applicable law, you may have rights regarding your personal information, including the right to:

• request access
• request correction
• request deletion
• request portability
• object to certain processing
• restrict certain processing
• opt out of certain disclosures, targeted advertising, or sharing
• withdraw consent where processing is based on consent
• appeal a privacy rights decision where required by law

To submit a request, contact us at [email protected].

We may verify your identity before fulfilling a request. We may decline or limit requests where permitted by law, including where information is necessary for security, legal compliance, billing, dispute resolution, fraud prevention, operational continuity, or the rights of others.

14.1 California Privacy Rights

California residents may have additional rights under California privacy laws, including rights to know, access, delete, correct, and opt out of certain selling or sharing of personal information. LTMG does not sell personal information for money. Where advertising or analytics activities are considered "sharing," we provide opt-out rights where required.

14.2 EEA, UK, and Swiss Privacy Rights

Individuals in the European Economic Area, United Kingdom, or Switzerland may have rights under applicable data protection laws, including access, correction, deletion, restriction, portability, objection, and withdrawal of consent. You may also have the right to lodge a complaint with a local supervisory authority.

14.3 Authorized Agents

Where required, you may authorize an agent to submit a privacy request on your behalf. We may require proof of authorization and identity verification.

15

Children's Privacy

The Services are not directed to children under 16. LTMG does not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without appropriate consent, we may delete the information.

16

Client Websites and Third-Party Websites

The Services may link to or host websites, booking platforms, social media pages, maps, payment pages, and third-party services. This Privacy Policy does not govern third-party websites or services that are not operated by LTMG.

Clients using LTMG-hosted websites are responsible for their own privacy disclosures, compliance obligations, business practices, and customer relationships unless otherwise agreed in writing.

17

User Choices

You may have choices regarding:

• marketing emails
• text messages
• cookies and advertising identifiers
• account information and portal preferences
• data rights requests
• certain communications preferences

You can opt out of marketing emails using unsubscribe links. You can opt out of marketing text messages by replying STOP or contacting us. You can manage cookies through your browser settings or applicable cookie controls.

Operational, transactional, security, billing, and service-related messages may continue as necessary to provide the Services.

18

Business Customers and Authorized Users

If you use the Services on behalf of a company, organization, or client, you represent that you are authorized to provide information to LTMG and to permit LTMG to process that information as described in this Privacy Policy.

Business customers are responsible for ensuring that their own employees, contractors, customers, and end users receive appropriate privacy notices and that business customer instructions comply with applicable law.

19

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updated versions become effective when posted unless otherwise stated. The "Last Updated" date identifies the latest revision.

If we make material changes, we may provide notice through the Services, by email, through the Client Portal, or by other reasonable means.

Your continued use of the Services after an updated Privacy Policy becomes effective means you acknowledge the updated policy.

20

Contact Information

For privacy questions, requests, or concerns, contact:

21

Additional Notice for Privacy Requests

Please include enough information for us to understand, verify, and respond to your request. Do not submit sensitive personal information unless necessary. We may ask for additional information to verify your identity, locate relevant records, or confirm your authority to act on behalf of another person or organization.